Good news! Marketing is not rocket science. Sure there are several marketing tactics you can use.
How do you work out which one works best? Generally more than one is needed, along with split testing.
Generally speaking, it’s best to get on board someone with marketing experience. Get them onto
your team whether that’s on the books or as a consultant. Either way, they need to spend time with
you to understand you and your business before they can identify your ideal customer and set up
a marketing strategy.
If you don’t know your ideal customer you are not ready to start your marketing!
“Paula made it clear to me. Together we identified two
ideal industries and how best to market to them.”
Matt Stubbs – Diamond Cut Roofing