Icons and symbols are compelling yet uncomplicated images that represent a particular company or product. They use imagery that conveys a literal or abstract representation of your business. Symbols are less direct than straight text, leaving room for broader interpretation of what the business represents. A well designed Icon should be easily recognisable and survive in large or small dimensions.
Logotype – incorporates your company or brand name into a uniquely styled type font. Type fonts come in thousands of possible variations, shapes, sizes, and styles, each showing a slightly different impression. Script fonts imply a sense of formality and refinement. Thick fonts proclaim strength and power, whereas slanted type fonts impart a sense of motion or movement. Type font treatments can also include
hand-drawn letters, characters or symbols that have been drawn in such a way as to intrigue the eye and capture interest. Be careful to ensure your logotype is readable!
Combination – A combination brand can be graphics with both text and a symbol. Concise text can complement an icon or symbol.